Choosing the Right Bitcoin Treasury

There is no "best" treasury — only the best fit for your goals and risk tolerance.

The Treasury Tradeoff
A Bitcoin treasury company can be structured in multiple ways

Upside Potential

How much your position could grow

Volatility

How bumpy the ride will be

Downside Protection

How much capital is protected in a bad scenario

The "right choice" depends on who you are as an investor.

Which Treasury Fits You?

Follow the interactive guide to find your ideal investment approach

What kind of investor are you?

Choose based on goals & risk tolerance

Conservative / Institution

Capital preservation, predictable returns

  • Preferred shares
  • Structured/engineered products (STRD, STRC)
  • Examples: Strategy, MetaPlanet
Balanced / Moderate Risk

Mix growth + stability

  • Blend of common + preferred shares
  • Mid-sized treasuries with proven execution
  • Examples: Strategy + selected mid-tier firms
Aggressive / Speculative

Max upside; tolerate volatility/failure risk

  • Common stock in early-stage treasuries
  • Aggressive BTC accumulation strategies
  • Examples: Nakiki, Smarter Web Company

Find Your Risk Profile

Risk Appetite Assessment
Slide to explore different investment approaches
Conservative Balanced Aggressive
Balanced Investor
Family offices, retail investors with moderate risk appetite

Combination of growth potential and downside protection

Recommended Products

  • Blend of common and preferred shares
  • Mid-sized treasuries
  • Hybrid strategies

Example Companies

  • Strategy + selective mid-tier firms
  • MetaPlanet

Key Success Metrics

Blend of BTC yield + stability

Ready to Explore Treasury Options?

Discover which Bitcoin treasury companies match your investment profile and risk appetite.